Uffie
Anna-Catherine Hartley. Born in Tallahassee. Raised in Hong Kong. Based in Paris. Met producer Feadz in a Miami club when she was eighteen. Started making music. Deadpan delivery over electro productions made her an Ed Banger mascot and bloghouse icon. "If Justice are the kings of Parisian hipster electronic music, then Uffie is its first lady," Interview Magazine declared. Uploaded "Pop the Glock" to MySpace in 2005, found herself globally recognized overnight. "I'm the least working girl in show business," she said. The tracks were loose, bratty, built for MySpace embeds. She rapped in a deadpan drawl over electro beats that felt intentionally unfinished. Early tracks like "Ready to Uff" captured bloghouse's DIY ethos—make it in bedrooms, post it online, let the blogs handle distribution. Her long-delayed 2010 debut Sex Dreams and Denim Jeans captured the tail end of bloghouse's party aesthetic, featuring production from Mr. Oizo, SebastiAn, Mirwais. A duet with ex-Rapture member Mattie Safer. A cover of Siouxsie and the Banshees' "Hong Kong Garden." Released in 2010, the same year American Apparel—whose aesthetic had become synonymous with indie sleaze—began its decline. The party was ending, but Uffie's bratty deadpan had already become part of bloghouse's permanent record.
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Sex Dreams and Denim Jeans
The long-delayed debut from Ed Banger's bratty rapper. Captured the tail end of bloghouse's party aesthetic. Uffie had been famous since uploading "Pop the Glock" to MySpace in 2005, found herself globally recognized overnight. But the album didn't arrive until 2010, five years later, released the same year American Apparel—whose aesthetic had become synonymous with indie sleaze—began its decline. Features production from Mr. Oizo, SebastiAn, Mirwais. A duet with ex-Rapture member Mattie Safer. A cover of Siouxsie and the Banshees' "Hong Kong Garden." The deadpan delivery, the bratty persona, the electro beats that felt intentionally unfinished—all still present, but the moment had shifted. By 2010, bloghouse was fragmenting. Justice had released Audio, Video, Disco, their progressive rock turn. Crystal Castles was falling apart. The party was ending. Sex Dreams and Denim Jeans documents what bloghouse sounded like at its peak—loose, playful, built for MySpace embeds—but released after that peak had passed. A time capsule of an aesthetic that was already becoming nostalgic.